Some stats released today on smartphones that, for a change, don’t concern the number of devices shipped: Nielsen says 31 percent of U.S. consumers now have a smartphone, but penetration is significantly higher among certain racial groups. And while Android devices, iPhones and BlackBerries are still selling well, Microsoft’s Windows Phone 7, Nokia/Symbian and Palm (NSDQ: PALM) devices are emphatically not—with these three accounting together for only eleven percent of smartphone purchases in the last six months.
According to Nielsen, among Hispanics and Asians/Pacific Islanders, penetration is 45 percent, and African Americans have a 33 percent penetration. Meanwhile, the penetration is lower than average among Whites/non-Hispanics, at just 27 percent.And while analysts have found that Android is gaining a lot of ground—and some say now dominating—among smartphone OS’s that are getting shipped, Nielsen says that when it comes to actual users, it is, in fact, a three-way tie between Android, iPhones and RIM.But, Nielsen notes that this is changing. Among consumers that have purchased a smartphone in the last six months, 43 percent chose an Android device, 26 percent chose iPhones and 20 percent chose RIM (NSDQ: RIMM) devices. Adding those three up, though, would leave just 11 percent for all the other devices, such as the Palm Pre, handsets running Microsoft’s Windows Phone 7, and Nokia (NYSE: NOK) devices running Symbain. A very dismal picture for the rest of the smartphone market indeed.Some stats released today on smartphones that, for a change, don’t concern the number of devices shipped: Nielsen says 31 percent of U.S. consumers now have a smartphone, but penetration is significantly higher among certain racial groups. And while Android devices, iPhones and BlackBerries are still selling well, Microsoft’s Windows Phone 7, Nokia/Symbian and Palm (NSDQ: PALM) devices are emphatically not—with these three accounting together for only eleven percent of smartphone purchases in the last six months.According to Nielsen, among Hispanics and Asians/Pacific Islanders, penetration is 45 percent, and African Americans have a 33 percent penetration. Meanwhile, the penetration is lower than average among Whites/non-Hispanics, at just 27 percent.And while analysts have found that Android is gaining a lot of ground—and some say now dominating—among smartphone OS’s that are getting shipped, Nielsen says that when it comes to actual users, it is, in fact, a three-way tie between Android, iPhones and RIM.But, Nielsen notes that this is changing. Among consumers that have purchased a smartphone in the last six months, 43 percent chose an Android device, 26 percent chose iPhones and 20 percent chose RIM (NSDQ: RIMM) devices. Adding those three up, though, would leave just 11 percent for all the other devices, such as the Palm Pre, handsets running Microsoft’s Windows Phone 7, and Nokia (NYSE: NOKOriginal Link: http://feeds.paidcontent.org/~r/pcorg/~3/YgwxXHgLJeY/The landing site for news relating to the University of Tennessee Volunteers (Go Vols), interactive advertising, online marketing, digital media, the Internet, social sciences, politics, and current events... with some random rants & ramblings.
Tuesday, February 1, 2011
Nielsen: Android, Apple And RIM Are In A Three-Way Tie In The U.S.
Labels:
Android,
Apple,
Blackberry,
iPhone,
Nielsen,
RIM,
Smartphone
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment